The NHL can build a "state-of-the-art flagship store" in downtown NYC, they can attempt to make a big splash overseas in the E.U., and they can even garner endorsements from the most unlikely of celebrities. But how do you really generate buzz among the web-savvy hoi polloi? Naked pictures of professional hockey players.Yes, Jiri Tlusty's tlusty piqued the curiosity of online users everywhere yesterday, grabbing the numbers 1 and 2 spots for the most searched terms on Technorati, topping "Britney," "Ron Paul," and "BBW" (just missing in the screenshot below, my apologies).
