reebok Stories - Japers' Rink
Introducing The Under Armour Cup
Last year, College Game Balls -- now The Key Play -- brought us the Jesus Cup, a season-long competition among religiously-affiliated FBS football programs. In 2009, TCU won last year's Jesus Cup with a 12-0 regular season record. Boston College finished third at 8-4, behind TCU and 10-2 BYU. As...
Chuck Liddell Explains Reebok Naked Viral Marketing Campaign On Jimmy Kimmel
Obviously the video consists of Liddell talking about the viral campaign for Reebok, but I also wanted to re-visit the excellent fanpost we discussed earlier this week. I know the videos were used to illustrate the differences in Liddell's speech, and you can tell there's a difference. ...
Reebunk
Matt O'Toole, President and CEO of Reebok-CCM Hockey, is getting new digs and will be moving from Montreal to Massachusetts. According to a company press release, O'Toole has been promoted to President of Reebok North America.Just wondering if any of those Reebok Board of Directors in Canton, MA...
You've Been Celtics'd
You have to give the folks at Reebok credit. The Rondo'd ad campaign was well done. In fact it inspired me to make verbs out of the rest of the Celtics. Obviously it's forced and given the way the season ended, overwhelmingly positive. Such is life. I'll start with Rondo, provided by Reebok, and go...
You Got Rondo'd
Talk of Rajon Rondo's YouTube ad campaign has been floating around for a couple of days now. Red's Army and Celtics Blog were all over it and continue to be. Admittedly I'm a little late to the party. Unless of course you consider the Rajon Rondo Movie, which I have since removed from YouTube, a...
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