marketing Stories - SB Nation
Lightning Marketing Genius or Cornball?
It's been only a matter of days since I posted a FanPost over at Buc'em regarding an unsolicited txt message sent to my cell phone by the Tampa Bay Buccaneers that sought to sell me tickets. f...
Florida Panthers: filming the "Rosenhaus Closure"
It's been settled: Hired gun Drew Rosenhaus finally steps before the cameras after a long bout of locked-doors and Chinese food. Here's how the latest press conference went do...
Panthers fans seek price breaks; hire Drew Rosenhaus for representation
It has been communicated to us that Drew Rosenhaus has been contracted by Panthers fans to negotiate lower season ticket prices. We are aware of this development and are still gathe...
Marketing a defaced product
Taking a break from fuming over the Lightning for a minute, I got a nifty little email this afternoon from one of the upteen PR firms that contact me from time to time with various sport inanities tha...
Virally yours
That last poll? About the #1 draft pick? It's irrelevant. Brant James article in the St. Petersburg Times this morning shows why. Steve Stamkos will indeed be the top pick for the Lightning. Why ...
The NHL has some cool commercials
I've seen some really funny commercials from around the league lately, and I decided to put them all in one place. I'm not doing this to share them with you, but basically so I have a place to easily ...
Are Two for One Specials a Bad Idea?
Another wannabe hockey elitist recently wrote a scathing article trashing Southern hockey in general, and Carolina hockey in particular. It seems that Drew Mindell from the Illegal Curve came down so...
And Our Survey Said.....Marketing Needs a Boost
The talk of the town right now is about a little ole' survey that an intern for Public Policy Polling recently took concerning sports in North Carolina. The results for a couple of the questions aske...
Would You Take a Free Ticket From This Man?
Still waiting for that comment from you about the Post bailing on your team, Mikey...The Panthers have instituted a "First-Timer" ticket giveaway, allowing one-time-only free entry to games for those ...
Got an Old Jersey? Ready for an Upgrade?
Think he's got a fighting strap on that smock?Folks are pretty mossy around One Panther Parkway lately. The "First-Timer" program leads like night into day with the all new Jersey Trade-in opportunit...
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