Great New NHL Ad

by J.P. on Feb 13, 2007 11:08 AM EST

Take a gander:

Hey, Sid Really Is Thirsty

by J.P. on Mar 27, 2007 11:59 AM EDT

If you live south of the (U.S./Canada) border like most of us, you won't get to see this ad on television any time soon. It's a pity, because it's a stunning advertisement as much for hockey as for th...

Just Plead It

by J.P. on Aug 21, 2007 7:38 AM EDT

Hit play, then wait for it... wait for it...Two minutes for roughing? How about two years on federal conspiracy charges instead?H/t to Slasher for the reminder of this great ad.

Nike Capitulates To Hockey Gods

by kpb on Oct 9, 2007 11:41 AM EDT

The Toronto Star confirmed this morning what had been rumored for a while: Nike is getting out of the hockey business.While the swoosh may be gone from skates, thanks to YouTube, we'll always have tho...

Is This The Year?

by J.P. on Nov 27, 2007 6:45 PM EST

H/t to ihatethepens on the link

A Historical Ride To Sixty

by J.P. on Feb 21, 2008 4:42 PM EST

Thanks to Paul and the Caps for passing along this spot, currently running on Vs. (with which, incidentally, Islanders Outsider via our friends at Islanders Army rightfully has issues):

Sergei Fedorov: The Marketing Side

by J.P. on Feb 26, 2008 3:31 PM EST

While we're all hopeful for what Sergei Fedorov will do for the Caps on the ice, don't forget that he has been one of the League's most marketable players for more than a decade. Here are some highlig...

Sid The Defensive End?

by kpb on Mar 7, 2008 11:19 AM EST

Alex Ovechkin is listed at 6'2", 217 pounds. Judging from the picture below currently running on NHL.com, Sidney Crosby must be 6'5", 275. Funny...I thought he was smaller than that.

Is This The Year That NHL.com's Media Player Stops Screwing Up Browsers?

by J.P. on Oct 2, 2008 6:43 AM EDT

Sports "Endorsement Of The Week"

by J.P. on Oct 2, 2008 1:04 PM EDT

The dummies on Madison Avenue may somehow have no idea who Alex Ovechkin is (or, perhaps worse, they may not care who he is), but CNBC Sports Biz guru Darren Rovell sure does, and he digs the hell out...