The Washington Capitals have really risen to the top as one of the league's marquee teams not only for their strong play but more so due to their plethora of young talent led by reigning Hart Trophy winner Alexander Ovechkin. The fans now routinely fill Verizon Center, many of whom are sporting red or white Capitals sweaters. A few years ago that certainly was not the case as empty seats as well as apathetic fans were commonplace. Led by team owner, former AOL executive Ted Leonsis, the Capitals have a burgeoning online fanbase who give Washington a surprising web presence. Leonsis himself has his own blog, 'Ted's Take' and has taken it upon himself to help promote other team-related blogs which is unique to the rest of the league. The Washington Capitals are getting closer and closer to earning their way to the Stanley Cup Finals which should only make the fanaticism already swirling about the team throughout the D.C.-area just explode. No other team in the league has embraced bloggers quite the same way and it is this forward thinking that has helped make the Capitals a marketing success story.