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Maixm(um) Ovechkin

The January, 2009 issue of lad mag Maxim features Mike Comrie's girlfriend, Hillary Duff, on the cover (sidenote: who's more overrated - Comrie or his lady?), but of moderate interest to us is a two page feature on Alex Ovechkin, the "greatest hockey player on the planet."

While it's good to see that Maxim magazine has more hockey sense than Maxim Afinogenov (zing!), the article itself ranges from the generic Ovi talking points (apparently he's not like stereotypical Russian pucksters in that he likes to hit people) to blatant pandering to the magazine's target demographics (Alex likes blondes, driving fast and dip... yawn) with a handful of cherry-picked quotes that make AO and his business agent, Konstantin Selinevich sound like Russian mobsters straight out of We Own The Night.

Then again, I don't think too many mafiosos would offer up this quote:

Ovechkin_maxim_0002_medium

Bottom line: don't waste your $5.99 on the mag just for the Ovi article... or for Ms. Duff (update: especially when you can read it for free here - h/t, TJ).

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…Even paint lips.

Hey, look over there…isn’t he that hockey guy? The all-star? What’s his name….oh yes….Crosby….

by macvechkin on Dec 25, 2008 9:44 PM EST reply actions  

Maxim has absolutely zero redeeming qualities as a magazine.

Overrated, overrated, overrated. You want pretty ladies? You’ve got the internet for that. You want fashion? You’ve got Esquire. If you want anything more than lightweight, middle of the road crapola, you’re out of luck.

tictactoehockey.blogspot.com

by turnituptoeleven on Dec 26, 2008 12:39 AM EST reply actions  

Funny. I get the feeling this was a placement pushed more by his agent than by NHL or Caps PR? I mean it makes sense for his clothing/whatever hip biz interests. Regardless, I try to look at this stuff as just, “Oh well, maybe it helps some foolish soul find direction and discover the beauty of hockey.”

As for the Duff/Comrie rating, meh. Their careers to date seem to make them an even match.

Lighthouse Hockey: an SB Nation New York Islanders blog with hip issues.

by Dominik on Dec 27, 2008 3:26 PM EST reply actions  


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