Are You Ready For "Capitals RED TV"?
Via SBJ:"Buoyed by an expanded season-ticket base and rising TV ratings, the Washington Capitals are looking to expand their fan base by launching the team’s first original television show.
"The 32-minute show, which will air over 20 weeks on Comcast Sports Net, will offer an off-the-ice look at players, coaches and fans affiliated with the team. The team plans to call it either 'Caps All Access Monday' or 'Capitals RED TV.'
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"Each episode will feature eight or more segments, and the Capitals plan to recycle those segments online and during games at the Verizon Center. [Capitals’ chief marketing officer Tim] McDermott hopes distributing the programming across a variety of platforms helps sales by giving partners ownership over slices of content that reach a wider audience than a half-hour TV show."
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by Whale4ever on Nov 24, 2008 11:07 AM EST reply actions
I for one am surprised, in a good way. The coverage this team gets considering its success and following is supremely underwhelming. Generally it's just the same 5 sentences recycled throughout airings of "SportsNite."
Comcast could use a new show too.
by tim :) on Nov 24, 2008 11:12 AM EST reply actions
by b.orr4 on Nov 24, 2008 11:27 AM EST reply actions
by Joe on Nov 24, 2008 1:11 PM EST reply actions
by Sombrero Guy on Nov 24, 2008 2:02 PM EST reply actions
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