You Know You Have A Huge Fundraising Advantage When...
By opting out of public financing for the general election, Barack Obama has been able to raise - and spend - positively ridiculous sums of money. In fact, he's going to end up "breaking the advertising spending record set by President Bush in the general election four years ago, having unleashed an advertising campaign of a scale and complexity unrivaled in the television era."Senator Obama is out-spending Republican Presidential nominee John McCain by at least a four-to-one margin, and raised more money in September than Senator McCain has been permitted to in the entire general election (Senator McCain was constrained by the limits that accompany accepting public financing).
And while the two candidates buy up air time on your television and radio, Senator Obama is going somewhere that his opponent isn't: your video games. Per the AP (via FirstCuts):
For those too busy playing video games to watch presidential ads on television, Barack Obama has a solution. He's become the first presidential candidate to buy ad space inside a game....The NHL? Yep (maybe they saw an opening after the Republican Vice Presidential nominee nearly got booed out of the Wachovia Center and took the hint from the sign-holders in the background of this shot). Here's an example:
The Democrat's ads are aimed primarily at game players who like sports, including NASCAR, the NBA, the NHL and skateboarding. That means EA Sports' motto, "It's in the game," now applies to presidential politics as well.

So what do you think - keep your politics out of my video games or cool and clever?
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23 comments
Comments
by Scott on Oct 18, 2008 6:09 PM EDT reply actions 0 recs
Some times, politics just need to be checked at the door and we need to live together peacefully.
by Anonymous on Oct 18, 2008 8:03 PM EDT reply actions 0 recs
Irritating? Yes.
Improper? Yes.
Sanctity of video games? Missing me on this one.
Frankly, if Sarah Palin is dropping the puck at a real NHL game, what's the issue with politics in the video version.
EA Sports is just living up to their motto: "If it's in the game, it's in the game". Sadly, they are right in both cases.
- Empty Maybe
by Anonymous on Oct 18, 2008 10:11 PM EDT reply actions 0 recs
by Anonymous on Oct 18, 2008 10:26 PM EDT reply actions 0 recs
Armstrong and Zuniga called this way ahead of time. Written off as something of a polemic when it was first published, it's looking awfully prophetic now.
by Eric McErlain on Oct 19, 2008 12:15 AM EDT reply actions 0 recs
by Anonymous on Oct 19, 2008 1:37 AM EDT reply actions 0 recs
Kudos to Obama and his peeps for thinking on their feet. Meanwhile, McCain and his peeps try to pull the wool over our collective eyes with the transparent choice of Palin as running mate. You get what you pay for, and Obama is gonna win this one.
by Anonymous on Oct 19, 2008 1:58 AM EDT reply actions 0 recs
by MacVechkin, fka JR on Oct 19, 2008 2:19 AM EDT reply actions 0 recs
Actually, scratch that, I'm just not voting for either of these clowns.
by Hazardous on Oct 19, 2008 7:19 AM EDT reply actions 0 recs
They bought advertising space, it's not like EA is trying to convince people to vote a certain way. I'm sure they'd put ads for McCain, Barr, Nadar, whomever if they bought them.
by DMG on Oct 19, 2008 10:54 AM EDT reply actions 0 recs
Personally hate it, but only because I've never seen a political billboard at any arena there. "If it's in the game, it's in the game, and if it's not, maybe we'll find a way to stick it in if someone pays us enough." I'd like to have enough money to put a big penis with a helmet on it with the slogan "Protect Yourself", Because that would be funny.
by Ogre on Oct 19, 2008 12:07 PM EDT reply actions 0 recs
by Leslie on Oct 19, 2008 2:21 PM EDT reply actions 0 recs
by mcfail on Oct 19, 2008 2:34 PM EDT reply actions 0 recs
This is why McCain and others designed the public financing idea, to avoid situations like this. To bad Obama backed out on his word...
by DoubleA_ron on Oct 19, 2008 2:46 PM EDT reply actions 0 recs
by Anonymous on Oct 19, 2008 5:03 PM EDT reply actions 0 recs
I think it's hilarious you say we should keep political ads out of video games. So you just want ads for gatorade, McDonalds, and other fattening foods that atheletes don't eat and our kids should avoid?!
What's wrong with getting politics involved? Politics isn't a dirty thing... it's the way we run our country, and it's pretty damn important these days. We have to get this election right.
I personally think it shows amazing creativity that the campaign is doing this.
by Nick on Oct 20, 2008 5:48 AM EDT reply actions 0 recs
by Mr. B on Oct 20, 2008 8:16 AM EDT reply actions 0 recs
Now if they would only release the @#!*ing third jersey codes.
by Pooch on Oct 20, 2008 12:14 PM EDT reply actions 0 recs
by B8ovin on Oct 20, 2008 4:19 PM EDT reply actions 0 recs
by jason on Nov 1, 2008 3:03 PM EDT reply actions 0 recs



























