Sergei Fedorov: The Marketing Side

While we're all hopeful for what Sergei Fedorov will do for the Caps on the ice, don't forget that he has been one of the League's most marketable players for more than a decade. Here are some highlights (note a special cameo in the first clip), and don't be surprised if the team tries to get his name out there as much as possible and soon (I'm willing to bet that Fedorov has better name recognition in this town than all but two guys on the current Caps team):








X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

Join Japers' Rink

You must be a member of Japers' Rink to participate.

We have our own Community Guidelines at Japers' Rink. You should read them.

Join Japers' Rink

You must be a member of Japers' Rink to participate.

We have our own Community Guidelines at Japers' Rink. You should read them.

Spinner

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9355_tracker