Japers' Rink: An SB Nation Community

Navigation: Jump to content areas:


Sports blogs for fans, by fans.
Around SBN: Uga VII, Requiescat in Pace: A Tribute to a Damn Good 'Dawg

Survey Said!...

Caps fans, Slapshot's mother, and trumpet guy are likely aware that it's just 39 days until the Caps host the Canes for the 2007 home opener. The Capitals marketing folk are doing some calendar watching as well.

A number of season ticket holders found a survey in their email in-boxes this evening. For those who didn't get the survey, below is what may (or may not) be on the Verizon Center horizon this season. Respondents were asked to rate potential new programs from 7 ("love it") to 1 ("hate it"). (They got one 7 and one 1 from me.)
  1. Adopt A Cap: Each section in the arena is assigned a different Caps player. If the player assigned to your section scores the first goal, everyone in your section wins a prize.

  2. Caps Kids Club: For kids ages 14 and under, the club will cost $15 to join and each member will receive a membership kit with a six-foot player wall banner, a free ticket to a Caps game and invitations to special monthly Kids Club-only events.

  3. A new cheerleading squad: This squad would entertain at games, visit media outlets and serve as ambassadors for the Capitals in the community.

  4. Courage Caps: The Caps would sell baseball hats with the word "courage" on the front of the hat and the Caps logo on the back of the hat. All of the proceeds from hat sales would go to support a cause such as pediatric cancer.

  5. "Catch a Cap": Each Saturday during the public skating session at the Capitals' new ice rink in Arlington, when a pre-recorded announcement from a Caps player will be broadcast over the PA system someone will win a great prize such as tickets to a game.
Anyone with experience writing and editing this type of marketing survey understands that there is a certain logic to the question order — you lead with the benign, the positive (who's going to object to giveaways and kids clubs?), and you bury the provocative. There's a reason why question #3 is question #3 — and it got my only 1.

What do you think?

Update (1:15 pm):
D.C. Sports Bog says that the cheerleaders have been benched. At least for this season.

0 recs  |  Comment 0 comments

Story-email Email Printer Print

Comments

Display:

Comments For This Post Are Closed


User Tools

A Washington Capitals blog from the most powerful city in the world
Start posting about the Capitals »

Join SB Nation and dive into communities focused on all your favorite teams.

FanPosts

Community blog posts and discussion.

Recommended FanPosts

Chris_meet_alex_small
Rejected Hockey Card - Matt Bradley

Recent FanPosts

Chris_meet_alex_small
Rejected Hockey Card - Jeff Schultz
David-lynch_small
and the longest tenured cap is..
Small
How do you treat the Cup?
Small
Any Inline Hockey Players?
Bleach_pissed-chibi-ichigo_small
Any Caps Fans in Toronto this Saturday 11/21?
Honda_nhl_superskills_idolbajqxcal_small
Your Capitals Gift Giving Do's and Don'ts
Thereal_small
Speculating Semin's Worth
Chris_meet_alex_small
Rejected Hockey Card - M. Green
Natty_bumppo3_small
JRHL Standings Update

+ New FanPost All FanPosts >

FanShots

Quick hits of video, photos, quotes, chats, links and lists that you find around the web.

Recent FanShots

Fanhouse Fight o' the Week - Big Bad Brads
This mix of personnel selected almost entirely on skill level and skating...
OT Hockey
Caps Sparklines
5 Cringe-worthy things at VC
Laing's Injury
Want some more proof that the Caps tend to get complacent when they are winning?
Caps Fight Club: Matt Bradley vs. Aaron Voros (hockeyfights.com fight page)
When Channeling Your Inner Ovechkin Goes Wrong
Caption Contest!

+ New FanShot All FanShots >

Southeast Standings

GP W L OTL PT
Washington 22 13 5 4 30
Tampa Bay 19 8 4 7 23
Atlanta 18 10 6 2 22
Florida 20 9 9 2 20
Carolina 21 4 12 5 13

(updated 11.21.2009 at 12:53 AM EST)

More great SB Nation Blogs

Baseball

Football

Basketball

College

Hockey

Soccer

Combat Sports

Golf

General


Managing Editor

Jp_avatar_2_small J.P.

Brothers (and Sister) in Arms

Witt_small David M. Getz

6green_stecks_gordo__2__small Becca H

Region_capture_small Stephen Pepper

Cunning Linguist

Ov_avatar_small tuvanhillbilly

Relatively Silent Partner

Img_1353_small kpb