From Le Department Promotionale

Always thinking about how to increase ticket sales for NHL games, I had a brilliant idea for a promotional giveaway for the Canadiens to use. Now, I know that the Habs sell out every game, so maybe this promotion can be used by other teams when the Habs are in town. For instance, how many people are going to go to the Verizon Center on Wednesday, December 27 to see the Caps host the Canadiens? Probably around 12,000. But employ this giveaway and the place will be packed to the rafters.

Ladies and gentlemen, I give to you Sheldon Souray Jersey Night:

This one's free, NHL. From here on out, I'll be billing you.

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