Um... What?

First, check out this picture of Jaromir Jagr playfully feeding Luc Robitaille a sardine (click on picture to enlarge):


Now, as if that's not bizarre enough in its own right, the autographed picture is being auctioned off at NHL.com (not surprisingly, there are no bids yet). If there's a story behind this that I don't know, please share it with me. On second thought, I'd probably rather not know.

[Hat tip to Deleted for the pointer]